David Buchanan is a Product Leader at Solutionreach in Lehi, Utah. Most recently, he has built product for foreUP and others across the Wasatch Front.
I am a passionate product leader who thrives on developing intuitive software products with human-centered interfaces. With over 10 years of experience building amazing products. I started in user focused design that led me into product management, informed and influenced by my history of listening to the market and customer. I have established product teams within organizations, and have experience in lean startup environments as well as the larger corporate world.
Recent Experience
Solutionreach & SR Health
2018 – Current
Senior Product Manager and Product Designer
Hybrid role of Product Manager and Designer overseeing the design of large enterprise SaaS product initiative to build a green fields product using cloud based technologies and a human-centered approach to user experience and product validation. Analyzing user data, product analytics, customer research, and usability testing to make product design and strategy decisions that make financial sense as well as make sense for users. Focused primarily on the messaging automations platform, integrating ML and AI into messaging workflows while sending hundred of thousands of messages daily by large enterprise health systems and hospitals to patients related to life-saving care and the current global pandemic.
View Case Study 👉
Consultant
2009 – Current
Product Strategy and Design Consultant
Consulting on projects in many industries and verticals including enterprise SaaS, mobile and tablet solutions, consumer facing mobile applications, large advertising and sales platforms, and social networks.
Clients include: Spillman Technologies, myallergydrops.com, The Redheaded Hostess, Community Nursing Services, and more.
foreUP Golf
2016 – 2018
Principal Product Designer
As the first product team hire, I worked with founders and to create a product and user experience team built to create a culture of user-centered design, and a product-led organization. Established processes around roadmap for the product that informs the entire company. Created design systems to be used across the board by all designers and development teams.. Worked with and lead the product team to help create the best possible user experience and user flows for our products, by analyzing data both quantitative and qualitative. Led the design and product managers to conduct user research and user testing that provided informed decisions for the company and strategy.
View Case Study 👉
My storied career includes experience in product design, UX/UI, prototyping, workflows, data and research, SQL, requirements gathering and writing, use cases and user stories, implementing agile methodologies, design thinking, SaaS product design and rollout, HTML, CSS, SCSS Javascript, and some backend development.
In my spare time, I love to spend time with my family, hiking, gardening, DIY projects, Cooking and fermentation and spending time in the outdoors.
Past Experience
Acima Credit/Simple Finance
2016
Principal Product Designer
Designed a major enterprise application, handling thousands of payments and customers daily. Through thorough user research, usability testing, and user interviews, worked with the stakeholders to craft a delightful and intuitive experience to replace an old and outdated software. As well as the design of the software, implemented design strategies, and style guides to be used across the board.
Cymbeo
2014-2016
Director of Product Design
Led the team and worked with the CEO, project managers, and software team to design and develop a new internal CMS system for our users to upload and distribute their content to their users.
The platform was designed after doing extensive user research, and determining user goals. User-centered design is the goal and we are striving to create a disruptive new technology that will revolutionize the mobile app ecosystem.
Etc
2011-2014
Marketecture | Designer
Worked alongside software team in an agile development environment. Worked with key stakeholders in designing the SaaS product customer acquisition, customer flow, user on-boarding, and implement improvements to customer/client relations after acquired.
Worked with product managers, account managers, and customer service to help determine pain points within the process and help to develop new solutions to minimize customer cancellations, and increase customer signups.
Defined and designed user experience, user flow, and determined users’ needs, for customer facing software products and features as well as internal customer tracking, account tracking, and sales tracking software.
Quansys Biosciences | Designer
Worked with the Founder to design and develop a custom marketing website and web-based application. This was when I initially got my feet wet with interface design and worked with the development team to create a unique software experience for Government and research scientists nationwide..